Google-Verizon To Form Partnership?

According to The Wall Street Journal, Google and Verizon are believed to be negotiating a deal together.
If the deal comes through, Google would be the default search site on Verizon instruments. If all goes well, this facility could even be extended to Verizon’s Web Portal and FiOS TV service at a later stage.

With the competition among wireless service providers increasing, Verizon is certainly in need of a good Search Partner, and has been talking to others such as Microsoft also.

Google on the other hand is equally keen to tie up with a carrier like Verizon as the Mobile Search market is expected to grow by leaps and bounds in the near future. Such a deal would help them to improve the relevance of their ads by making them location specific etc.

Needless to say this would boost revenues for both companies.

The deal would also simplify matters for mobile search users. At present users have to go to different sites for different services, such as ring tones, hotels restaurants etc. If this deal is finalized, everything would be available under one roof.

Shares of both Venison and Google went up by 2.1% and 0.8% respectively after The Wall Street Journal reported that the two companies were close to a deal.

Yahoo already has a similar deal with AT&T.

How long such deals would be beneficial, remains to be seen, as, once the markets open up, it will be possible for users to use the search engine of their choice irrespective of the handset they use.