Google Tests Ads On YouTube Mobile

After having successfully launched YouTube on mobile phones last January, the parent company, Google, has started testing display ads on certain selected pages on YouTube mobile, in the U.S.A. and Japan.

Google’s advertising partners will also be able to learn about user preferences, thus allowing advertisers to target audiences for various categories of products, as millions of users access YouTube on their mobiles regularly.

This move will be beneficial for both, content producers as well as users, since content producers will be able to use this facility as a means of generating revenue, while at the same time, significantly bringing down costs for users who wish to access music and videos on their mobiles.

Product Marketing Manager for YouTube, Christine Tsai, says, “This is our first step, in testing mobile advertising for YouTube – it will give you a new way to interact with content on the go, while allowing us to learn, how video viewers engage with mobile advertising. Our test advertisers will also have an additional branding tool at their disposal and the opportunity to reach the millions of people who visit YouTube everyday on their phones”.