I’ve recently begun a project in which I am assessing the various online airport car parking comparison sites. This is an extremely competitive market sector with numerous sites all jostling for a top position in the Google SERPs.
So far my investigations have uncovered a whole range of techniques being employed by the various firms vying […]

I’m currently checking out Twitter with the username ‘tonyboney’ so if you read this and fancy saying hi, sign up yourself and track me down.
I actually signed up to Twitter some time ago but never really got to grips with what this particular social media tool was all about. Even now I am a […]

Ashley Highfield, the BBC’s director of
future media and technology, has stepped down to become chief
executive of a new video-on-demand service from the three main
terrestrial broadcasters.

While online advertising will probably suffer if there is a recession, I predict search will be the last place from which marketers pull their ad dollars. Paid search is accountable, efficient, and built on a cost-controlled model, making it the most recession-proof medium in the ad world.

Featured posts to the Search Engine Watch blog in the past week.

Found in the search marketing forums: AdWords Live on Yahoo; Can a Web Site Compete; Is PPC Irrelevant; and more.

Contrary to popular belief, social marketing doesn’t have to be painted with visions of Big Brother. As a publisher, you cannot have a better segmentation methodology — in real time and without any bias — than the one that organically grows on your site.

Search marketers received more evidence this week that universal or blended search results are changing searcher behavior. If you’re not yet optimizing your news, image, or video content, you need to start.

Featured posts to the Search Engine Watch blog in the past week.

Search engine provider Google has spoken out against the possible enforcement of more stringent data deletion rules.The Article 29 Working Party, a European commission (EC) advisory body, has recommended that search engines delete the data they collect concerning their users after six months.Although not yet adopted by the EC as law, the report is […]