Archives for the Month of March, 2008

Finding Recession-Proof SEM Jobs

Are search engine marketing jobs and budgets really recession-proof? And, if they are, will going to SES New York this week help traditional marketers get through the most serious recession since World War II?

Search Engine Forums Spotlight: March 14, 2008

Found in the search marketing forums: SES NY Party Thread; Reining in the Search Engines; Google Penalty; and more.

Defending SEM During a Recession

If a recession does come, search marketers will need to defend their budgets, and even their jobs. Defining past value to the company, and future contributions, can be a straightforward process.

Yahoo! targets rival Google in ad campaign

Yahoo! has launched a radio advertising campaign designed to convince listeners to use its search function as opposed to that of rival search engine provider Google. In the ad, Yahoo! notes that its service presents users with the option of drop-down menus with related suggestions as they type in their search words.The company states: […]

Google hints at new ad formats at SES New York

During a heated Orion Panel at Search Engine Strategies New York Google hinted that the search engine is developing advertising options suited to Universal Search.Google’s Universal Search blends traditional text search results with videos, news, maps and other data. John Battelle noted that Universal Search seemed to break Google’s traditional revenue model of driving traffic […]

EU watchdog approves French funding of Quaero

The EU’s competition watchdog approved 99 million euros of French state aid for the search engine project Quaero. The Quaero program was first announced in 2005 by French President Jacque Chirac and involves a consortium of 23 companies, including French technology moguls Thomson as well as a number of public research laboratories and institutions. […]

Yahoo! moves to delay decision over Microsoft deal

Search engine provider Yahoo! has revealed it has postponed the deadline for nominating directors in an effort to temporarily fend off Microsoft’s $44.6 billion takeover bid.Under previous rules, the nomination of the firm’s directors, an event that could represent the beginning of a drawn-out battle for the company, would have been due by March […]

Museums exhibit high-tech appeal

Paintings and sculptures long
stored away are finding a new audience as museums strive for
mass appeal with high-tech Web sites packed with video,
podcasts and interactive elements.

Malaysian blogger hit with libel verdict

A Malaysian court has ordered a top blogger and editors of an opposition newspaper to pay 2.2 million dollars in damages over libel claims by a university head, reports said Thursday.

U.N. agency ousts record number of "cybersquatters"

The World Intellectual Property
Organisation (WIPO) ousted a record number of “cybersquatters”
from Web sites with domain names referring to trademarked
companies, foundations and celebrities in 2007.