Google Image Search is now testing sponsored links at the top of the results page. The tests are currently being shown only to a handful of users when they are signed in to their Google Accounts.
Back in 2007, Google had announced that they were missing out on as much as $200 million per year because […]

Google AdWords has been testing a new match type, called automatic matching since this summer. The number of accounts trialling this feature has been expanded recently so that Google can earn more money during the looming recession.
Automatic matching uses Google’s language processing capabilities to identify other keywords associated with the account, based on their analysis […]

Google is still trying to figure out the best way to monetise YouTube. Their latest attempt towards this end is the launch of a Sponsored Video advertising service on YouTube.
While YouTube is an extremely popular video site, and continues to grow by the minute - 13 hours of video are uploaded on YouTube every minute […]

Google AdWords recently announced a change in the way campaign summaries and Ad Group summaries will show click metrics in the future. AdWords will now separately show Google search performance and aggregate performance of the Search Partners, which includes AOL, Ask.com and several other search sites.
Until last week, click summaries were divided into two parts […]

With effect from 17th October, Google has decided to change their policy regarding paid search advertising for gaming and gambling sites in U.K.
This comes as a sudden change after they had issued a ban on paid search advertising for gambling sites about 16 months ago. The ban will however continue in Northern Ireland and outside […]

Google launched a new tool today that allows customers to create professional-looking display ads for their products and services on their own, without having to spend money hiring the services of a professional designer.
AdWords Display Ad Builder should be especially useful for small businesses and smaller advertising agencies. It facilitates the progression from simple text […]

Google has now started advertising during online games, through their AdSense platform. The launch was announced only last week, and will remain in beta for the present. Initially it will only be available to those publishers, who have a minimum standard of traffic. This program will incorporate video ads, as well as text and image […]

Nokia recently announced that they will expand the Nokia Media Network and will now deal with some of the heavy-weights from the European media industry.
It is estimated that the Nokia Media Network reaches over 100 million customers worldwide, allowing their advertisers to promote products and services to their target audiences on the premium mobile Internet […]

The Google–Yahoo! deal has ruffled the feathers of several advertisers and publishers. In an attempt to try and smoothen things Google has launched a ‘facts site’ consisting of 17 slides, which try to explain the significance of this deal.
They have tried to prove that this deal will not only be harmless, but will actually be […]

Yahoo! has just unveiled a new advertising platform called APT, which they had announced was in development last year under the name AMP. The announcement was made on Wednesday, during the Advertising Week media event held in New York City.
APT is a display advertising platform. Yahoo! believes that once the platform is made available, it […]