Google AdWords has been testing a new match type, called automatic matching since this summer. The number of accounts trialling this feature has been expanded recently so that Google can earn more money during the looming recession.
Automatic matching uses Google’s language processing capabilities to identify other keywords associated with the account, based on their analysis […]

Google AdWords recently announced a change in the way campaign summaries and Ad Group summaries will show click metrics in the future. AdWords will now separately show Google search performance and aggregate performance of the Search Partners, which includes AOL, Ask.com and several other search sites.
Until last week, click summaries were divided into two parts […]

With effect from 17th October, Google has decided to change their policy regarding paid search advertising for gaming and gambling sites in U.K.
This comes as a sudden change after they had issued a ban on paid search advertising for gambling sites about 16 months ago. The ban will however continue in Northern Ireland and outside […]

Google launched a new tool today that allows customers to create professional-looking display ads for their products and services on their own, without having to spend money hiring the services of a professional designer.
AdWords Display Ad Builder should be especially useful for small businesses and smaller advertising agencies. It facilitates the progression from simple text […]

Google has now started advertising during online games, through their AdSense platform. The launch was announced only last week, and will remain in beta for the present. Initially it will only be available to those publishers, who have a minimum standard of traffic. This program will incorporate video ads, as well as text and image […]

The Google–Yahoo! deal has ruffled the feathers of several advertisers and publishers. In an attempt to try and smoothen things Google has launched a ‘facts site’ consisting of 17 slides, which try to explain the significance of this deal.
They have tried to prove that this deal will not only be harmless, but will actually be […]

Google is introducing changes to the Quality Score metric used to determine the position of AdWords ads. The new system will calculate Quality Score live, at the time of the search query, replace minimum bid requirements with ‘first page bids’ and will no longer mark keywords as ‘inactive for search’.
More Accuracy to Quality Score: So […]

After the success of Google Trends, the search giant has now launched a new tool, called ‘Google Insights For Search‘. This tool is similar to Trends, but shows rising searches in relation to other terms, geographic location and time periods.
Insights For Search adds to the bunch of new tools and features that Google has released […]

Google announced changes to their AdWords platform yesterday. A new advanced content network option has been added to all advertiser accounts that allows advertisers to target both keywords and site placements within the same campaign and ad group.
Targeting site placements is an option that AdWords advertisers can choose to enable. If not, the ads […]

Last week the Google AdWords keyword tool started showing approximate search volumes. AdWords advertisers and everyone else in the world can now see the approximate number of search queries carried out on Google for any keyword.
The new feature provides two sets of data:

Approximate search volume for the previous month, which gives the number of times […]