Google Image Search is now testing sponsored links at the top of the results page. The tests are currently being shown only to a handful of users when they are signed in to their Google Accounts.
Back in 2007, Google had announced that they were missing out on as much as $200 million per year because […]

LinkedIn launched a new service called LinkedIn Surveys last month, which will conduct surveys to help advertisers, reach their target audience. The target audience being professionals and decision makers such as executives and IT experts, who are members of this social network.
This will be possible because LinkedIn possesses a lot of detailed information about their […]

With effect from 17th October, Google has decided to change their policy regarding paid search advertising for gaming and gambling sites in U.K.
This comes as a sudden change after they had issued a ban on paid search advertising for gambling sites about 16 months ago. The ban will however continue in Northern Ireland and outside […]

Google launched a new tool today that allows customers to create professional-looking display ads for their products and services on their own, without having to spend money hiring the services of a professional designer.
AdWords Display Ad Builder should be especially useful for small businesses and smaller advertising agencies. It facilitates the progression from simple text […]

Yahoo! has just unveiled a new advertising platform called APT, which they had announced was in development last year under the name AMP. The announcement was made on Wednesday, during the Advertising Week media event held in New York City.
APT is a display advertising platform. Yahoo! believes that once the platform is made available, it […]

If forecasts made by various media communications companies are to be believed, the amount of money spent on internet advertising is poised to increase considerably.
This news comes in spite of the fact that the total amount of money being spent on advertising across the various forms of media, such as print, television and radio is […]

The Google-Yahoo! Partnership, which was announced in June, does not seem to be finding favour with advertisers. Though advertisers have refrained from speaking out against the deal individually, they do not seem to be for it as a whole.
The Association of National Advertisers, which represents over 400 major companies, including Wal-Mart, Ford, Procter & Gamble […]

DoubleClick has announced that they are now ready with the technology to serve video ads into Microsoft Silverlight 2 video environments. This move will help their clients to better monetise their advertising inventory, by delivering the content directly to online videos, and mobile channels.
Google, the parent company of DoubleClick, also announced that they have reached […]

Sources at Google believe, that Russia has a vast untapped potential, as an online ad market. They hope to be able to tap that potential in the near future.
In fact Google believes that by 2010, the internet advertising market in Russia alone could touch the $1 billion mark. In 2007, the Russian market was worth […]