Internet Marketing – SEO – Analytics

The internet isn’t magic. Just having a website isn’t enough to attract visitors and buyers. There’s no escaping it: marketing is still the only realistic way to drive customers to a business, online or offline. But did you know that internet marketing gives you the biggest bang for your buck?

Press advertising versus internet marketing

Traditional direct marketing doesn’t always come cheap. Take direct response advertising. A full page ad in your local paper might cost a couple of grand. But a full page in a national paper like The Times or The Sun comes in at tens of thousands of pounds. Your ad has a shelf life of one short day before it hits the recycle bin. And your potential audience is limited by the paper’s circulation.

Direct marketing versus internet marketing

Direct mail is a low cost, high value member of the marketing mix. But it involves buying mailing lists, print and postage. Even with bulk postal discounts and cheap digital print, the costs can stack up. And while direct response TV and radio advertising are cheaper than ever, TV audiences and advert ‘reach’ have shrunk in line with massive hikes in the number of channels.

Long lasting, cumulative and cost effective? SEO

Internet marketing has a long-lasting cumulative effect. Natural Search Engine Optimisation – SEO – helps search engines find, explore, classify and rate websites accurately and fairly. It delivers a steady stream of customers via increased site visibility, credibility and prominence. Tactical blogging, press release marketing, article marketing, link building, great copywriting, regular content updates etcetera – all core pieces of internet marketing kit – are relatively low cost and they work hard.

Some people want to integrate their offline direct response marketing with intelligent online marketing. Others want to reduce their dependence on expensive Pay Per Click campaigns. Either way, wise business owners are diverting large chunks of their marketing budgets into internet marketing and SEO.

Google Analytics
Installed, Configured, Understood

Google Analytics is a completely free, enterprise level web analytics solution. We can assist you in implementing Google Analytics and turning the metrics provided into actionable information that will benefit your business.