Internet Marketing and Search Engine Optimisation Consultancy, Brighton UK

Internet marketing:

be visible to customers

"I‘ve had a 600% increase in unique visitors over the last quarter. Because my website’s well designed, search engine friendly and easy to use, sales are increasing. So SEO and online marketing have already made a substantial difference to my business."

Online marketing explained: if you can’t be seen, you won’t be heard! Intelligent online marketing and well-planned natural search engine optimisation puts your business in front of people who are searching for your services. It’s that simple.

Internet Marketing & SEO Consultants

Providing advice on the latest Search Engine Marketing techniques that will make your business a success. Effective online marketing and emarketing strategies. Internet marketing campaigns that will deliver outstanding returns on your investment.

Website Design and Optimisation

Due to our current workload we are not undertaking any new projects.

For website design, hosting, site updates, online marketing and search engine optimisation we recommend Fresh Egg, the south coast web design and internet marketing agency who can provide a complete portfolio of top quality internet services.

Alternatively, you might like to check out the services provided by John at Eggman Designs. A talented freelance web developer and search engine optimisation expert with a reputation for quality and affordability.

If you need copy writing or website content updates then we recommend the services of HelpintheCity.

Free SEO Tools

The facility to gather and compare data is an essential aspect of SEO. Our Page Analyser tool enables you to quickly gather data from competitor websites for comparison including details of the page size, titles, descriptions, keywords and links, anchor text and link status. The data may be exported in CSV format making it ideal for Excel. This tool is currently in beta.

Online Marketing Tips

For a website to be successful attention needs to be paid to web traffic and the factors that encourage people to visit and revisit a site. Here are some very general pointers that may be applied to any online presence in order to increase the number of site visitors:

Develop an online marketing strategy. No matter what your site is about define exactly how you plan to spread the word and get your site noticed.
Competition Analysis. Understanding your competition can help to identify niches that may prove profitable. Look at the keywords and phrases that you would like to result in your site appearing on page 1 of the SERPs and study those who are enjoying good positions.
Identify your USPs. Your unique selling points are what will differentiate you from your competitors. Make certain these are clearly defined. If you don't think you have a USP, find one! It may be your independence, quality of service, industry knowledge, enthusiasm, contacts, experience, trustworthiness or simply that you are nice to work with.
Identify and characterise your customers or site visitors. Who will be coming to your site, what will they be looking for, what are their skills and attributes? A good understanding of your prospective customers will influence everything from the fonts used on your site to the language used in the copy. Subdivide your market into segments and target your marketing efforts towards each of them.
Utilise integrated marketing. Use both online and offline facilities to spread the word. Local, national and trade press publications for press releases and advertisements. Radio and television can be enormously powerful as is direct mail, leafletting and flyers.
Use viral marketing: A well planned and executed viral campaign can produce remarkable results. It may not be necessary to use old-school marketing techniques if an effective viral campaign is devised and executed.
Establish 2-way relationships. Partnerships and agency agreements with existing, related businesses can be mutually beneficial. At the very least look at establishing links to your site from those of suppliers or satisfied customers.
Use testimonials and customer feedback. Positive feedback can provide the basis for case studies, press releases and advertising. Make full use of all the positive feedback received.
Incentivise your site. Introduce regular competitions that will get your site talked about. Make certain to publicise the winners. Proivide free stuff that will get your site noticed and talked about.
Plan and review. Your online marketing strategy or plan should be part of your overall business plan. Very few plans progress exactly as defined so expect to review and revise your plan frequently.
Don't stand still. Marketing online means keeping up to date with the ever changing internet terrain. Internet marketing requires constant and continuous effort.

Tutorials

Check out the free tutorials packed with simple examples, clearly explained.

XHTML & CSS: A basic introduction to markup using XHTML and styling using CSS. The tutorials look at the separation of structure from style, standards compliant markup, web page layout using CSS. Lots of examples and easy to follow text.
Javascript: A basic Javascript introduction covering the fundamentals of the programming language with lots of examples and easy to follow text.
A basic introduction to PHP.: A basic and gentle introduction to PHP.
SEO Tutorial: Some notes regarding selection and use of keywords and phrases.
Teaching and Learning Tutorials: Learning theories, inclusive education and Asperger syndrome, elearning...

A picture is only worth a thousand words if it’s relevant

If you want to sell stuff, don’t waste time being arty Are you planning to use images in your website, brochure, newsletter, email marketing campaign or blog post? Key US research proved twenty years ago that the most successful campaigns - with the biggest returns on investment - contain images that: attract the right target audience help describe the product or service in visual terms boost the sales message’s strength and heighten its impact enable key extra details [...]

Posted on 6 May 2008 | 12:40 pm

How much is a good Press Release worth?

One press release nets £22,657 worth of exposure! Making the effort to write great press releases really is worthwhile. But, as I’ve said before, talk’s cheap. Here’s a real life Case Study to illustrate my point. I recently wrote a release for a client, World Leaders, that resulted in a feature in London’s Metro newspaper. The Release took me a couple [...]

Posted on 28 April 2008 | 12:31 pm

Making DIY direct marketing work: freelancer case study

Never underestimate the potential of the humble postcard! Tightly targeted direct marketing on a tiny scale can bring big benefits. Here’s a case study, one of my own campaigns. The Brief: Media - a traditional postcard campaign Aim - new business acquisition Audience - small and medium sized local businesses, new media and marketing agencies, advertising agencies, web design agencies Offer - freelance copywriting [...]

Posted on 25 April 2008 | 2:56 pm

Recommended Websites and Businesses

Here are just a few highly select online businesses that we recommend. We will only be recommending businesses we‘ve had a positive experience with, so please do not submit URLs for link exchange.

Compare UK Airport Car Parking: Compare UK airport car parking charges and facilities using the simple comparison tool provided by SimplyParking.co.uk. You may be surprised to find out how much you can save by pre-booking your airport car parking space. The Simply Parking site also provides some useful links and advice and tips for air travellers. On a recent business trip I used their excellent service to book parking at Prestwick Airport in Scotland and saved about 60%. Worth a visit if you are planning to travel from a UK airport.
Airport Stories: News and views from around the UKs airports. Airport and air transport news, weird stories and recommended services.
Antique English and French Mirrors: Tony Williams Antique Mirror is a renowned expert in antique mirror restoration and mirror reproduction. His antique restoration work is well know for being of the highest standard. He started to reprduce high quality Antique English and French Mirrors due to the increasing difficulties in finding top quality, untouched original mirrors.
Read More About Tony Williams Antique Mirrors...
Rigid Inflatable Boats from Ribsforsale.com: Ever wanted a speedboat but thought that they are too expensive? Ribs are capable of breathtaking speeds in excess of 85mph. At the same time they are ideally suited for family jaunts along the coast to a secluded bay for a memorable picnic day out.
Read More about Rigid Inflatable Boats
Car and Van Leasing: If you are considering leasing a van or car for either personal or business use then Nationwide Vehicle Contracts should be on your list of suppliers to check out. Their van leasing deals are amongst the best in the UK and their quality of service is as good as it gets.
Read More about Car and Van Leasing from Nationwide Vehicle Contracts
Beauty Products: If you are looking for an online source of top quality branded beauty products then checkout The Beauty Room. They have a magnificent range of top brands including Mary Cohr, Ionithermie and many more.
Read More about The Beauty Room
Hair Care Products: Richard John Hair Care and Beauty have been established for over 30 years. They provide expert hair styling from their Worthing hair salon and sell an extensive range of top quality, branded hair care products and beauty products from their online store. Their product range is not exclusively aimed at women. They stock lots of mens grooming products and even have a range of pet care products from Paul Mitchell so that your pooch doesn‘t feel left out!
Read More about Richard John Hair and Beauty
Sussex Vets and Animal Hospital: Grove Lodge Sussex Vets have an emergency helpline. Just call 01903 234866 at any time for emergency vet services. Grove Lodge Vets have been established since the 1950s. Their animal hospital is amongst the best equipped in Europe. You can be sure that your pet is in good hands with the Sussex vets at Grove Lodge. With 80 staff at 6 veterinary practices in Forest Row, Lancing, Worthing, Portslade and Hove, if you are in Sussex then you can be sure that there is a Grove Lodge Veterinary surgery nearby.
Read more about Grove Lodge Vets
Wine Glasses and Home Furnishings: Having been in the home furnishings business since 1901 John Jenkins are one of the foremost experts in top quality, well priced home furnishings and home accessories. Their online store brings a fantastic selection of home and garden products along with jewellery, gifts and toys into your home. Interestingly, John Jenkins have been in business since 1901, originally based in London, supplying high quality glassware, crystal and china to hotels and restaurants throughout the UK. They still provide an extensive selection of top quality glassware including white wine glasses and red wine glasses, all at very attractive prices. You can order with confidence that you will receive quality items and a level of service that is simply the best.
Read More about John Jenkins Direct...
Outdoor Play Equipment: Children love adventurous outdoor play and it is far better for them than computer games or watching TV. ClimbingframesUK are one of the top UK suppliers of safe outdoor play equipment, climbing frames, slides, swings and trampolines. Why not encourage your kids to get into the garden with a wooden climbing frame or playhouse.
Heat Pumps for Swimming Pools: H2oFun are the UKs foremost online swimming pool and hot tub supplier. If you are lucky enough to own a swimming pool or hot tub then you will know that, in the UK, they need to be heated. Heat pumps are the economical and eco-friendly solution. Check out the pool heat pumps available from H2OFun. The swimming pool experts at H2Ofun are always ready to answer your swimming pool and hot tub questions.
Read more about H2Ofun, swimming pools and pool accessories
Bromley Brothers Sussex Builders: For honest, high quality, professional building work. Bromley Brothers are a Sussex based building firm with many years of experience and extensive local contacts in planning, architecture, trades and building supplies. They are experienced property development project managers with a hands-on approach that will ensure that your property development project is accurately specified and will come in on time and within budget.
Swimming Pools: The UKs leading online and mail order swimming pool suppliers. Top quality swimming pools, hot tubs and swimming pool equipment and accessories. As used by my mum. Highly recommended.
Free Super Heroes for Free Stuff and Competitions: Great place to go for Free Stuff and Competitions.
Competitions Today: All the competitions you could ever want. Nicely categorised.
Web Design Directory: Find designers, programmers, marketing gurus and more...
UK Small Business Directory: An excellent free service for small UK businesses enabling them to publicise their services.
Web Directory - Link777.co.uk: A Genuinely useful web directory

Tonetek : Internet Marketing Consultancy